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The latest Giuseppe Zanotti advertising campaign was captured by Mario Sorrenti, and Spring-Summer 2017 “Raw Beauty” certainly does not disappoint. Maartje Verhoef and Jordan Barrett star in the shoot, posing atop a peculiar purple and plastic-wrapped sofa. Carine Roitfeld brings simple, yet sensual styling to the project, framed by a contemporary and playful graphic design. The unforgettable blondes’ enticing eyes gaze out from architectural lines. The renowned shoe designer debuts five new women’s styles in the campaign, ranging from the “Carrie Crystal,” a cage sandal with sparkling embellishments, to the “Clover” satin loafer. The styles are adorned in an expectedly sexy, Giuseppe fashion, but they retain the highest level of sophistication, standing tall against saturated hues of purples, pinks, and blues. According to the designer, it’s this balance of the raw and sexy against the refined and sophisticated that “makes [the shoes] very GZ.”
WRITTEN BY HOLLIS DE LANEY
PHOTO CREDIT: GIUSEPPE ZANOTTI