Louis Vuitton x Jeff Koons: The Power of Icons

May 30, 2017 3:00 PM

An L and a V. The combination of these two letters has become one of the most widely recognized trademarks in the world, let alone the fashion world. For Louis Vuitton, its sacred symbols rest heavily at the core of its cultural heritage. Though the brand has had its flings with more avant-garde themes, à la graffiti-style font and rainbow monograms, the French fashion house has always remained faithful to its classic design. That is, until now.

After announcing its latest collaboration with artist Jeff Koons, Louis Vuitton also revealed that for the first time in the label’s history the iconic monogram would be altered to bear the artist’s own initials. In curating this new line and giving Koons such a central role, the house explains that the artist is becoming a part of the brand’s rich history.  And, in turn, through Koons’ infamous contemporary take on classic works of art, the collection has the unique ability to connect the traditional elements within the brand to its more diffused, modern styles. It’s a win-win for art-history savants and fashion worshippers alike.

The collaboration, entitled Masters, features a new collection of bags and accessories each christened with Koons’ own re-creations of masterpieces by da Vinci, Titian, Rubens, Fragonard and Van Gogh. Many of Louis Vuitton’s own pièces de resistance, such as the Speedy and the Neverfull, are also featured in the commissioned work, and add yet another layer of artistic luxuriance to the initiative.

For a fashion brand that has managed to keep its elegance and integrity for over a century, what will this new era of genetic modification mean? Will more luxury fashion labels follow in the house’s footsteps, leaving their symbols and trademarks open to artistic interpretation? Or has Louis Vuitton simply mastered the balance of old and new? Review the new Masters line and decide for yourself.

 

 

WRITTEN BY AUDREY ROSE ARNOLD

EDITED BY HOLLIS DE LANEY

 

PHOTO CREDIT: LOUIS VUITTON

 

related posts

TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Gucci F/W2017 Collection Explores Strange New Worlds

Boldly going where no fashion house has gone before, Gucci launches its latest Fall/Winter 2017 collection with a full-on...

August 14, 2017 12:00 PM  |  Fashion

Giuseppe Zanotti X Jennifer Lopez Second Collaboration

After a successful first collaboration, Italian luxury footwear designer Giuseppe Zanotti and ...

August 04, 2017 4:00 PM  |  Fashion

TWELV Magazine Summer Soirée @Kola House

As the Men's New York Fashion Week came to a close, TWELV hosted a party for everyone in need of an unwind during this blistering summer.

August 01, 2017 4:00 PM  |  Fashion

Dior F/W2017 Haute Couture Collection

It's impossible to overestimate the impact of Christian Dior's first collection when it was shown in Paris in 1947.

July 31, 2017 8:00 AM  |  Fashion

Louis Vuitton Recruits Jaden Smith & Sophie Turner for Series 7

Unveiled earlier this month, Louis Vuitton’s Fall/Winter 2017-2018 campaign continues to impress as the brand remains...

July 27, 2017 8:00 AM  |  Fashion

Miu Miu F/W2017 Campaign Starring Kate Moss and the Aboah Sisters

The Miu Miu Girl has always been bolder and sexier than her patrician elder sister, the Prada Girl.

July 25, 2017 2:00 PM  |  Fashion

Just Cavalli F/W2017 Collection

In releasing its latest campaign, Just Cavalli has teamed up with...

July 24, 2017 2:00 PM  |  Fashion

René Caovilla F/W2017 COLLECTION

Italian designer René Caovilla has tapped into a new kind of sensual feminine energy with the launch of...

July 18, 2017 3:00 PM  |  Fashion

Rihanna x Manolo Blahnik Final Collaboration, #SoStoned

For their third and final collaboration, Manolo Blahnik and Rihanna have released the...

July 18, 2017 12:00 PM  |  Fashion

Beau Souci Fashion Story "Beautiful Worries"

BEAU SOUCI FASHION STORY “Beautiful Worries" is now available! 

Check inside for the Full Page Editorial.

July 17, 2017 10:00 AM  |  Fashion
Veronika Brusa, Berenik Creative Director

Berenik Opens Soho Boutique & Talenthouse with Dance

Last week, genderless Swiss fashion label Berenik celebrated the opening of its New York City boutique and Talenthouse at 419 Broome...

July 17, 2017 9:00 AM  |  Fashion
Rei Kawakubo / Comme des Garçons: Art of the In-Between

Rei Kawakubo/Comme des Garçons: Art of the In-Between

Rei Kawakubo is one of the most important and influential designers of the past 40 years,” said Andrew Bolton, Head Curator of the Metropolitan Museum of Art’s Costume Institute...

July 05, 2017 3:00 PM  |  Fashion
ROOM 303

MIU MIU "ROOM303" BY Alasdair McLellan

By emulating an all familiar, oversaturated photographic aesthetic—those snaps of friends in the club, a family packed in a restaurant booth, an evening traversing the city, or an illuminated sea...

June 27, 2017 3:00 PM  |  Fashion

Nomos Glashütte Aqua Series Watch Collection

Independent German watchmaking house Nomos Glashütte has just released the...

June 26, 2017 11:00 AM  |  Fashion

Roberto Cavalli F/W2017 Campaign Starring Eva Herzigova

With the launch of Roberto Cavalli’s Fall/Winter 2017 campaign comes a bold retelling of the classic Italian love affair.

June 20, 2017 1:16 PM  |  Fashion

3.1 Phillip Lim Fashion Story "3.1"

FASHION STORY “3.1" is now available! 

Check inside for the Full Page Editorial.

June 12, 2017 3:00 PM  |  Fashion
Life Goes On

BEAU SOUCI VIDEO STORY "LIFE GOES ON"

VIDEO STORY “LIFE GOES ON" is now available! 

View the video on the right and check inside for the Full Page Editorial.

June 09, 2017 3:00 PM  |  Fashion

Giuseppe Zanotti F/W2017 Collection “Le Rouge Et Le Noir”

Italian designer Giuseppe Zanotti delivers a refreshing dose of dichotomy with the introduction of his Fall/Winter 2017 campaign.

June 02, 2017 11:00 AM  |  Fashion

Louis Vuitton x Jeff Koons: The Power of Icons

An L and a V. The combination of these two letters has become one of the most widely recognized trademarks in the world, let alone the fashion world.

May 30, 2017 3:00 PM  |  Fashion
CHANEL’s GABRIELLE bag animated film with Cara Delevingne (Director’s cut)

“Who is Gabrielle?” #GabrielleChanel

Everyone knows Chanel 2.55, the bag famously created by Gabrielle Chanel in February 1955 and named after the month and year of its birth.

May 01, 2017 3:00 PM  |  Fashion

JIL SANDER × NENDO OBJECTEXITILE CAPSULE COLLECTION

Fashion meets design in the conceptual Nendo x Jil Sander Capsule Collection debuting during Milan Design Week.

April 26, 2017 2:00 PM  |  Fashion

DKNY FASHION STORY "VASILISA IN DKNY"

FASHION STORY “VASILISA IN DKNY" is now available! 

Check inside for the Full Page Editorial.

April 24, 2017 2:00 PM  |  Fashion
Tiffany & Co. — Behind the Scenes with Lady Gaga

Tiffany & Co. New HardWear Collection with Lady Gaga

Last year, TWELV introduced the new Tiffany & Co. “Legendary Style” series.  The campaign series began in Fall 2016, and featured Oscar-winning actress Lupita Nyong’o and actress Elle Fanning...

April 21, 2017 3:00 PM  |  Fashion

INTERVIEW / FASHION STORY "CLAIRE DE REGGE"

Interview / Fashion Story

"CLAIRE DE REGGE" is now available!

Check inside for the full page of editorial

April 20, 2017 2:00 PM  |  Fashion
SITE BY: monocomplex©Marbles & Marbles International Inc.
▲ back to top ▲